Catalog / targeted development stage

Soft kettlebells

A selected home-fitness and light-training supply conversation. Current paid advertising remains on hold until original photography and final specifications are complete.

Current roleCatalog and one-to-one salesTargeted buyer outreachPaid creative on hold

Source-backed information

Useful range data, with two gaps to close.

Two previously supplied catalogs show soft kettlebells. One begins at 2 kg and one at 2.5 kg. Current imagery is a low-resolution catalog source image; the complete blue product is shown without Chinese promotional text.

Weight groupCarton (source)Units / cartonStatus
2 / 4 / 5 / 6 kg19.5 x 19.5 x 291Verify unit and version
8 / 10 / 12 kg21 x 20.5 x 311Verify unit and version
Complete blue 12 kg soft kettlebell catalog reference

Before paid launch

Replace the catalog reference with a proof set.

A strong soft-kettlebell campaign needs complete product and construction evidence, not only an attractive catalog image.

01Front, side, base and handle photos
02Outer shell, filling and weight tolerance
03Size measurement and packaging
04Controlled landing / use footage

Buyer brief

Use direct development while evidence improves.

01

Confirm line

Resolve 2 kg versus 2.5 kg starting weight.

02

Confirm build

Material, filling, dimensions, tolerance and base.

03

Confirm offer

MOQ, sample, packaging, branding and lead time.

04

Reshoot

Create complete product, proof and 9:16 footage.

Do not describe the product as injury-proof, completely safe, silent or certified floor-safe without defined and retained evidence. Final claims and destination-market requirements are confirmed by SKU.

Targeted inquiry

Ask for the current version and sample path.

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